Internet technologies change and evolve rapidly, whilst the principles stay the same. Principles such as interoperability, standards-compliance, and user privacy.
Our mission is to apply these principles and performance best practices to the field of advertising, to provide the best possible advertising platform for advertisers, publishers, and visitors.
At the push of a button, your ad should be served to the best contexts possible, with the minimal management possible, for the lowest cost possible. Our aim is web advertising that simply works.
Write your advert, set your budget and press run. Our text ads are easier and cheaper to create, manage and optimise. They frequently outperform obtrusive advertising such as image banners and Flash ads; that's why we focus on text.
Today's web user certainly has a pop-up blocker. Often they'll have an ad blocker, flash blocker, and script blocker too. Banners only end in ad blindness. If you want to maximize your audience, you have to pick the right advertising format. Text ads.
Most ad networks are stuck in the past; their bloated inline JavaScript slows your web pages to a crawl.
You'll find our ads refreshingly unobtrusive, and our integrated affiliate program rewarding. Our ads work even with JavaScript turned off, and gracefully degrade for text and mobile browsers. No visitor need be left out.